I was commissioned last month to shoot this year’s Graduate Recruitment brochure by international accountancy firm Deloitte. Known as one of the “Big Four”, Deloitte are among the biggest auditing and accountancy firms in the world. Each year their graduate brochure aims to attract the brightest and most talented young graduates to the firm, for a three year programme with Deloitte.

I suppose we all have a certain idea of how an accountant should look or should behave, so when pitching to the client, I wanted to take the images for their brochure in a slightly different direction. As the brief was “a day in the life of a graduate” shot in a reportage style, I wanted the images to have a lively and upbeat feel while at the same time appear smart, professional and international. A high dynamic range retouch was added to give the pictures that extra edge, and hopefully appeal to the young potential graduates looking at the pictures.

All the pictures were shot in and around the Dublin office on Earlsfort Terrace. We cast the models from the Deloitte staff, all great fun on the day and brilliant at taking direction.

Here’s a selection of the images that will appear in the upcoming brochure.

Hi folks, my first blog post for the new year and new decade. Happy New Year to you all. This is a job I shot last year for the comparison website Uchoose.ie. Some of you may remember the press advertisements a couple of months ago (in Ireland that is!).

As well as shooting all the photography for press and poster, the client needed at least 12 to 15 frames per second of the Sandwich Board characters moving about, which would then be cut together to create an animated piece for web and viral marketing. To make life a lot easier for all concerned, I was able to shoot this part of the job in HD digital video with the Canon 5D Mark 2.

By combining the stills for press and poster, and the video for the web and viral part of the campaign in one day, this saved a lot of time and money. And eliminated the need for a second person to shoot the video. All round, a very happy agency and client. Plus an exciting little campaign to boot. Click on “Sandwich Board Chorus” below to see the characters in “action”. You can compose your own tune and try to win a few quid at the same time.

Sandwich Board Chorus

Client: Uchoose.ie   Agency: Strategem   Creative Director: James Nevin   Account Director: Adam Clarke

This is a job I completed back in August for Britvic Ireland. It involved shooting a few hundred portraits of their staff throughout 4 sites in Ireland which were then used in a “mosaic” effect to create the Britvic “Heroes” campaign. Take a look at some of great characters that were photographed and the final “Heroes” images that were constructed using the hundreds of other images.

Below are two examples of the finished Britvic “Heroes” images that were put together using hundreds of other images and the “hero’s” original portrait to create the mosaic.

Client: Britvic Ireland   Agency: Strategem  Creative Director: James Nevin  Account Director: Amy Wallace

Britvic "Hero" 1

Britvic "Hero" 2