I was recently commissioned by Dublin digital agency, RMG Target, to shoot pro mountain bike rider Martyn Ashton for the current “Director of Wow” campaign for E Mobile.

Martyn was a total pro and pure gentleman to work with, especially after a long day spent shooting other aspects of the campaign, before I got to shoot him on green screen. His Wikipedia profile describes him as a “legend of mountain biking” and it seems that this man can pretty much do anything with a bike.

Here’s the finished web piece I shot, post production was provided by John Talbot of Panic Post Production.

Video production: Brendan Duffy

Post Production: John Talbot

Art Director: James Nevin

Account Executive: Michael Craig

Agency: RMG Target

Client: Eircom

Here’s a video I directed for Dulux Paints last year, showing a fit out of a painting & decorating store, Castle Paints in Tullamore, Co. Offaly, with new Dulux branding.

“Time lapse” video is produced by using hundreds of still photographs to show something that happens over a long period of time, condensed into a short video clip. This particular clip was shot over two days showing the work in progress and finished branding as it now appears in store.

Video direction: Brendan Duffy

Editing and music: Steve Mogerley

Here’s a video I shot a while back with Dublin based model Anouska Proetta Brandon. Rather than shooting a portfolio of still images for Anouska, the idea was to storyboard a short clip put to some music. To create atmosphere with moving image and sound, while at the same time showcasing Anouska as a model.

The use of moving image is certainly not a new idea but something that will likely become much more common for selling and marketing models in the future. As photographers have traditionally shot model’s portfolios as stills, the introduction of the Canon 5D Mark 2 (and other DSLRs with HD video capabilities) has revolutionised the way photographers now think and what they produce. Conversations with fellow photographers around Dublin usually leads to one or other saying “I’m trying my hand with a bit of video lately on the DSLR”. With the technology so accessible, it seems easier to do so.

With the increased use of smart phones, it’s just so easy to watch video now, with a half decent 3G connection. It sort of cracks me up that I can watch a video I made on my digital camera, on my iPhone. Ten years ago, that would have been regarded as nearly the stuff of science fiction. But it makes sense to me to see a model’s portfolio “moving” rather than “still”, we get more of a sense of the person, how they move and their expressions.

So will all photographers become directors of some description in the future? And will all model portfolios be moving rather than still in the future? I guess I’ll have to call myself a “visual artist” from now on. Interesting times…..

Here’s a viral video I was commissioned to produce for Dulux Paints, for their “Let’s Colour” project currently happening around Ireland. Just a week before President Barack Obama arrived at his ancestral home in Moneygall, Co. Offaly, Dulux volunteers helped paint St. Joseph’s National School as well as providing local residents with paint to brighten up the town.

Interviewees in the piece include Canon Stephen Neil, who was the first to trace President Obama’s ancestral roots, Henry Healy, eight cousin of President Obama and now fondly known as “Henry the Eight”, Julia Hayes, owner of Hayes’s bar in the town and Eugene Ryan, principal of St. Joseph’s National School.

Have a look at the finished video…enjoy.

Here’s a video testimonial from one of my Dublin based clients, Tamar Chambers of the Robert Chambers Hair Group. It’s always great fun working with Tamar and the crew at Robert Chambers, and cool to hear some kind words about me.